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Demand Report for Baby & Toddler Formula (Total Rs. 68,263) per day (as of 05 Jul 2023)

Average Daily Sales for Respective Months (Overall Category)

Brand Wise Demand & Market Share Report

Last 12 Month Average Daily Sales Report (Top 20 Brands)

Last 30 Day Average Daily Sales Report (Top 20 Brands)

#	Brand	JUL'22 Daily Sales (Rs.)	OCT'22 Daily Sales (Rs.)	JAN'23 Daily Sales (Rs.)	APR'23 Daily Sales (Rs.)	Current Daily Sales (Rs.)	Current Market Share	Per Day Unit Sales	Q4/Q1 Revenue Ratio
1	Enfamil a+ e.g. Enfamil A+ Stage 3: Infant Follow-Up Formula (12 T...	1,598	0	4,794	25,568	31,960	46.82%	20	19
2	Cerelac e.g. Nestle CERELAC Baby Cereal with Milk, 5 Grains & V...	8,100	8,700	16,776	13,392	15,888	23.27%	49	2.27
3	Similac e.g. Similac Follow - Up Formula Stage 4-400g...	515	515	1,545	2,575	8,755	12.83%	17	17
4	Nestle e.g. Nestle Nan Lo Lac Infant Formula Powder, Upto 24 m...	300	300	3,300	3,300	6,300	9.23%	21	25
5	Farex e.g. Farex -3 Follow Up Formula Refill - 400 g...	1,340	1,340	1,340	1,340	5,360	7.85%	8	1

Price Distribution Report

#	Price Range	Number Of Products	Total Units Sold Per Day	Total Sales Amount Per Day (Rs.)	Current Market Share
1	Rs. 300 - Rs. 399	2	68	20,964	30.71 %
2	Rs. 500 - Rs. 599	1	17	8,755	12.83 %
3	Rs. 600 - Rs. 699	2	10	6,584	9.65 %
4	Rs. 1500 - Rs. 1599	2	20	31,960	46.82 %

Emerging Brands
Brands that did not have sales 6 months ago but have started selling now

#	Brand	JUL'22 Daily Sales (Rs.)	OCT'22 Daily Sales (Rs.)	JAN'23 Daily Sales (Rs.)	APR'23 Daily Sales (Rs.)	Current Daily Sales (Rs.)	Current Market Share	Per Day Unit Sales	Q4/Q1 Revenue Ratio
1	Enfamil a+ e.g. Enfamil A+ Stage 3: Infant Follow-Up Formula (12 T...	1,598	0	4,794	25,568	31,960	46.82%	20	19

High Performing Brands
Brands whose revenues have increased more than 2 times since JUL'22

#	Brand	JUL'22 Daily Sales (Rs.)	OCT'22 Daily Sales (Rs.)	JAN'23 Daily Sales (Rs.)	APR'23 Daily Sales (Rs.)	Current Daily Sales (Rs.)	Current Market Share	Per Day Unit Sales	Q4/Q1 Revenue Ratio
1	Enfamil a+ e.g. Enfamil A+ Stage 3: Infant Follow-Up Formula (12 T...	1,598	0	4,794	25,568	31,960	46.82%	20	19
2	Cerelac e.g. Nestle CERELAC Baby Cereal with Milk, 5 Grains & V...	8,100	8,700	16,776	13,392	15,888	23.27%	49	2.27
3	Similac e.g. Similac Follow - Up Formula Stage 4-400g...	515	515	1,545	2,575	8,755	12.83%	17	17
4	Nestle e.g. Nestle Nan Lo Lac Infant Formula Powder, Upto 24 m...	300	300	3,300	3,300	6,300	9.23%	21	25

Asin Wise Demand Report

#	Asin	Title	Top Keywords	Price	Parent Category Name	Child Category Name	Child Category Rank	Per Day Unit Sales	Current Daily Sales (Rs.)	APR'23 Daily Sales (Rs.)	JAN'23 Daily Sales (Rs.)	OCT'22 Daily Sales (Rs.)	JUL'22 Daily Sales (Rs.)	Status
1	B07YYDXCY1	Nestle Cerelac Baby Cereal with Milk , 5 Grains & Vegetables ,Stage 5, From 18 to 24 Months , Source of Iron & Protein , 300g	cerelac 18+ months for baby cerelac 18 months for baby cerelac 2 to 6 years baby cerelac cerelac for 18 to 24 months baby	312	Baby	Childrens Cereals	15	47	14,664	12,168	13,104	6,864	7,488	SUCCESS
2	B01ET4OI46	Nestle Nan Lo Lac Infant Formula Powder, Upto 24 months - 200 g Bag-In-Box Pack		300	Baby	Powder Baby Formula	1	21	6,300	3,300	3,300	300	300	SUCCESS
3	B0BJ7H3QZR	Similac Follow - Up Formula Stage 4-400g	similac stage 4 similac 4 similac advance stage 4 baby milk after 2 year similac stage1	515	Baby	Powder Baby Formula	2	17	8,755	2,575	1,545	515	515	SUCCESS
4	B07D6Z3MDN	Enfamil A+ Stage 1: Infant Formula (0 To 6 Months), 800g		1598	Baby	Powder Baby Formula	3	11	17,578	19,176	1,598	0	1,598	SUCCESS
5	B07D7271PW	Enfamil A+ Stage 3: Infant Follow-Up Formula (12 To 24 Months), 800g		1598	Baby	Powder Baby Formula	4	9	14,382	6,392	3,196	0	0	SUCCESS
6	B0160YWCMI	Farex -3 Follow Up Formula Refill - 400 g		670	Baby	Baby & Toddler Formula	6	8	5,360	1,340	1,340	1,340	1,340	SUCCESS
7	B0B92D3342	Nestle CERELAC Baby Cereal with Milk, 5 Grains & Vegetables – from 18 to 24 Month, Bib Pack, 300 g & Nestlé CERELAC Baby Cereal with Milk, Ragi Apple – From 8 Months, 300g BIB Pack		612	Baby	Childrens Cereals	362	2	1,224	1,224	3,672	1,836	612	SUCCESS

Excluded/Failed Asins

#	Asin	Title	Top Keywords	Price	Parent Category Name	Child Category Name	Child Category Rank	Per Day Unit Sales	Current Daily Sales (Rs.)	APR'23 Daily Sales (Rs.)	JAN'23 Daily Sales (Rs.)	OCT'22 Daily Sales (Rs.)	JUL'22 Daily Sales (Rs.)	Status